Hey Kickstarters and board gamers,
Today I want to talk about the the content of my last Kickstarter campaign vs. the new campaign I'm building.
I'll talk about this because I got so much positive feedback on my last campaign, and yet still didn't manage to get all my messages through to my backers.
As you'll notice with all of my articles about Kickstarter - you can easily find campaigns that contradict my logic towards the subjects when it comes to success/failure.
This is because you have to take so many other factors into account (famous designers, already established companies, viral effects, miniatures*). When you look closer, you'll usually find one of these factors to be a more deciding than the absent of the others.
Be aware that this will also not be factors that you can calculate on to the same extent as doing your pre-production of the campaign properly.
* Especially miniatures - above all else :D
Kickstarter advises and my experience
The Kickstarter team advises you on many points about what your campaign should contain, which is great. What you need to do - is to take that information and streamline it towards your audience.
Many things have changed during the last couple of years - and one of the fundamental things is backers perception of a project on Kickstarter (especially board games/computer games).
Here are the subjects I had laid out in my campaign, below the video of course (want to check out the campaign? Find Burning Suns here).
PROS: I had almost no questions to the campaign in general. Lots of comments on different aspects, but there were no questions to the campaign, what I wanted to do with the fundings or where I expected to get things printed etc.
PROS: I didn't have to use my FAQs section of the campaign, which I thought was a very nice thing. No; "whooopsy, I forgot to tell you that...."
CONS: The campaign page got very long and it was hard to point out specific sections for backers in updates or comments.
CONS: It was hard to update the project page itself with new stuff, without cramming things even more together.
My future Kickstarter project's layout
No doubt that my future Kickstarter projects will be shorter in total amount of "sections", put I also want to reorganize the chronology of them.
Though it's not final - The layout/setup will be something like this.
How to shorten the layout Kickstarter campaign?
There are of course many tricks to shorten your campaign, just like a journalist knows how to shorten or lengthen a news story.
Some of the ideas I'm going to use.
It's hard not to get caught up in "how great your project is", and how much you want to share all your thoughts with your backers, friends and family. But you really have to kill your darlings!
Like me you've probably spend between 1-3 years killing board game darlings on a weekly basis to end up with the product you have now. Now you have to kill your Kickstarter darlings - if you want to see it through to the end :)
Happy gaming and kickstarting out there!
Best regards Emil
Sharing my thoughts, ideas and lessons learned from my Kickstarter projects.